Australian
Wool Innovation
Limited.

Australian Wool Innovation (AWI) has been a leader in the marketing of fine wool since 2001. This not-for-profit organisation invests grower and Australian Government funds into research, innovation and the support of businesses and individuals throughout the Australian merino supply pipeline.
AWI recently acquired the Woolmark business and brands – this has been an exciting step forward for the company, and means that we can now offer a totally integrated support network to our marketing partners across the globe.
To learn more about our Australian Merino™ and Superior Merino™ brands, please click through one of the links below.

Australian Wool Innovations Limited
australian merino

Reserved exclusively for the finest quality apparel, this brand has captured the ultimate in natural luxury, representing the best Australia has to offer.

australianmerino.com
superior merino

Complimenting the Woolmark brand which certifies 100% wool content, the Superior Merino™ brand provides consumers with the assurance that the garments they are purchasing are made from quality, verified Australian merino.

superiormerino.com
® Copyright 2008 Australian Wool Innovation (AWI) | Legal terms | Privacy policy | Contact us